Complete Story
03/28/2025
President's Message
A recent LinkedIn poster posed the question, “How do you plan a business with all this uncertainty and change?" I responded that there is never certainty in business, or for that matter, life in general.
Whether you work for a major corporation, a private practice, or operate your own business, changes will always affect you. Whether it’s tariffs, private equity purchasing your employer’s business, a health situation, or any other number of situations, none of us are exempt from uncertainty.
However, as opticians, we are often more adept to change than most professions, as we are constantly trouble shooting, looking for the best solutions for our patients, and seeking out innovations to bring the best products and service to the marketplace.
